Join us as we explore the dynamic landscape of digital marketing in the tourism sector, using Pokhara, Nepal, as our case study. Uncover the immense prospects awaiting destinations like Pokhara through enhanced visibility, cost-effective promotion, targeted campaigns, and data-driven decision-making. Learn how social media engagement can transform the tourist experience, fostering a global community and loyalty.
However, the journey isn’t without challenges. Delve into the complexities of overcoming the digital divide, navigating privacy and security concerns, and standing out in a fiercely competitive online environment. Discover strategies to tackle content quality, adapt to seasonal tourism fluctuations, and ensure robust internet infrastructure. This session promises insights into the evolving realm of digital marketing, equipping you with tools to navigate its ever-changing landscape and make a lasting impact on the tourism sector.