This session explores how design subtly shapes user behavior—often without them realizing it.
Dark patterns are sneaky, unethical tricks that manipulate users into unintended actions, like unknowingly subscribing to a service or sharing more data than intended. Clicking “Accept Cookies” seems harmless, but what follows? Websites track every move—heatmaps, session recordings, and targeted ads shape what we see and do, creating an illusion of choice.
To stay in control, recognize these deceptive patterns. Think twice before accepting cookies, check for hidden subscriptions, and be mindful of where you share your email. Awareness is the first step to navigating digital spaces more consciously.