Search is no longer just about ranking pages on Google. With the rise of AI Overviews, voice search, and generative engines, users are getting answers without clicking, changing how visibility, traffic, and trust are earned online.
In this session, I will explore how WordPress SEO is evolving from traditional keyword-based optimization to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). The talk will break down what these shifts mean for WordPress websites and how content, structure, and technical decisions now influence whether your site becomes a trusted source for AI-generated answers.
Attendees will learn practical, WordPress-focused strategies to structure content for AI readability, build topical authority, and adapt their SEO efforts for a future where being the answer matters more than being number one.