@shriistee

Shristi Shrestha is an Associate Product Manager at Code Rush. At Code Rush, her key role is to anchor the service and product design process. She manages inter-team collaboration and facilitates effective communication to ensure stakeholder alignment in all aspects of product development. She enjoys working at the intersection of business, marketing, and technology. She has worked on projects across branding, web development, app development, e-commerce, and AR domains. In the early stages of her career, she worked as a freelance digital marketer specializing in SEO, copywriting, and WordPress design. She is also an active community leader working to promote women in tech. She is the Strategic Manager at Girls in Tech Nepal. Through her involvement in non-profits like Girls in Tech, LOCUS, Anitab.org, and more, she has been a part of more than 100 tech events in different roles: organizer, sponsorship manager, moderator, panelist as well as a speaker.

Speaker Type: National

Topic: Leveraging Design Thinking to Elevate User Experience on WordPress Websites

Topic Description:
WordPress’s wide spectrum of usage ranges from powering the most sophisticated websites like The New York Times to providing an easy-to-use digital presence for local small and medium-sized businesses all over the world. With countless options for ready-to-use themes and plugin libraries, WordPress is undoubtedly one of the best platforms for creating amazing websites. However, sometimes the same cookie-cutter design and functional restrictions imposed by WordPress themes and plugins can degrade the user experience of a website.
Every website caters to a unique audience and, hence, requires careful consideration and a user-centered approach for acing the architecture, design, and content that best match user needs. In this talk, we will discuss how we can use the base frameworks of Design Thinking, i.e., Empathetic User Research, Framing (and Re-Framing) User Problems, Ideation, Prototyping & Testing, and Periodic Modification to build an intuitive and functional website that matches user intent.

Intended Audience: WordPress Developers, WordPress Designers, Bloggers, Small Business Owners using WordPress